In my coaching program, Get InPower, I have a rule – No Should-ing. The No Should-ing rule is extremely important during this holiday season and in the current economy. Over the years, our learned behaviors and expectations for the Christmas season are that we will all spend an excessive amount of money buying presents for each other – many of which will be totally useless shortly after their purchase.
The retail industry’s success for the whole year is based upon spending during the holiday season. They capture about 25% of their sales and 60% of their profit during this time of year. Shortly after Halloween, the store aisles start showing signs of items dreamt up and manufactured just for this time of year to play into our thinking that we “shou...
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