Multiple Streams of Income (Traffic)

Many people are aware that their businesses should have multiple streams in income so that if something happens – say that one really big contract is reduced or eliminated all together – they and their businesses can still survive. In today’s business environment, with so much marketing being done on the internet, traffic plays a huge role in generating income.

It is just as important to have the multiple streams of traffic to your website(s) as it is to have multiple streams of income.

In a recent post on ProBlogger.com, Darren Rowse answered the question What to Do When Your Search Rankings Drop. One of the points he makes is to ensure that ALL of your traffic isn’t coming from Google or any other one source. This is akin to having all of your revenue coming from a single contract.

A good rule of thumb used by many consultants to analyze the health of a company is to asses the quality of the revenue. For most companies, if more than 30% of the revenue is coming from any one customer, the revenue is discounted because a 30% drop in revenue can be devastating.

Some good questions for you to consider are:

• How much of your revenue is dependent upon traffic from any one source or strategy?
• What would happen if the largest stream of traffic were to suddenly go away?
• What can you start doing today to reduce your dependence, and thereby improve the quality of your revenue?

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