- Image by DavidErickson via Flickr
Many people are aware that their businesses should have multiple streams in income so that if something happens – say that one really big contract is reduced or eliminated all together – they and their businesses can still survive. In today’s business environment, with so much marketing being done on the internet, traffic plays a huge role in generating income.
It is just as important to have the multiple streams of traffic to your website(s) as it is to have multiple streams of income.
In a recent post on ProBlogger.com, Darren Rowse answered the question What to Do When Your Search Rankings Drop. One of the points he makes is to ensure that ALL of your traffic isn’t coming from Google or any other one source. This is akin to having all of your revenue coming from a single contract.
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