The Real Reason You May Not be As Profitable As You Would Like
Everyone goes into business with the stated intention of being profitable. (Even nonprofits need to generate enough income to continue and expand their operations.) We are also flooded with information on what to do with our money – yet, so often we are don’t take the steps in our personal lives or in our businesses to ensure profitability. Perhaps our internal belief system around money has something to do with it.
We live in a culture that encourages debt and denies the lost art of delaying gratification. And, like color that fades on a cheap paint job, the repercussions of this lifestyle are beginning to show in both our economy and our personal lives.
Our current U.S. and global financial crisis is clearly the result of excess reliance on debt to fuel excessive growth of business regardless of whether the underlying economics could sup...
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